Keywords can be helpful, but they can also be hurtful. They can drive good traffic, but they can also drive bad traffic. Bad traffic can be those that are not really interested in your website, but a broad word like “ukulele” can bring people that are interest in learning how to play a ukulele to someone that is wanting to buy a ukulele. If you are doing pay per click, then having broad words can get extremely expensive because your traffic is not even interest in your website.
Good keywords are usually those that consist of at least two words and say something like “ukulele lessons.” Something that will specify what your product or services are. Optimizing your keywords is probably one of the most important things that it can be done. It will bring the right traffic, the potential buyers, and ultimately that is how you will obtain your conversions.
By using Google Analytics one can see what keywords are costing you, which ones are actually working, and the ones need to be changed. Google Analytics a great tool to add and delete keywords.
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