There’s information everywhere we go. When that information is collected, it is considered data. That data is available to us at our fingertips with one click. Although, this data is available to us, not all of it is useful. Determining what is useful and what is not is critical to our understanding. I will be talking about the data that we can collect ourselves within our own websites and how is relevant to us.
Clicks, time, scrolls, conversions, ads, and others are key indicators of how websites do. In class I have learned how to record these key indicators through Google Analytics, which is such a neat tool to keep track of how my website is doing. This tool is helpful in the sense that I can constantly record how my visitors come to my website, the way they navigate, the different pages they go through, the time they spend in each one of those pages, how they got there, and the outcome of their visit like whether they contacted us or not. All this data is useful because it helps measure our success.
I can be getting a ton of clients from my website, but if my website is costing me a lot more than the revenues that I am creating, then it is not really profitable nor worth it. Measuring how we are doing will help us to make changes and improvements to do better each day, week, and month.
Having this data just helps us learn from our different strategies and will helps us make better plans. This is key because in this way we can obtain more profit, improve our company, ourselves, others companies, have a better income to help our families, etc. The benefits are endless and they all come from being able to gather the data and measuring it.
The Beginning of a Future 